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How to improve marketing ROI with clean data

Martech

. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech. ” How to improve marketing ROI with clean data.

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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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7 Ways to Improve Your Lead Management Process

Zoominfo

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

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The Minimum Value Data Point as Key Criteria in Your Data Management

LeanData

A frequent conversation point often involves stepping back from considerations of possible vendors and potential solutions, and starting with the overall data strategy itself. . Recently I had a customer speak as to how she desired to have her marketing automation solution not be a “data swamp.” Embracing your “data swamp”.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

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7 Ways to Improve Your Lead Management Process

Zoominfo

In fact, 35 to 50% of sales go to the vendor who responds first ( source ). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ). Combat this problem by scrubbing your lead database and removing duplicates.

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3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers.