6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
How do I match and de-duplicate customer records effectively? The address to receive proxies is different from the address to receive advertising mail. Focus on the address where mail and packages are delivered. This can be an expensive, but very helpful, tool. Equifax and D&B often supply the financial address.
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