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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? The address to receive proxies is different from the address to receive advertising mail. Focus on the address where mail and packages are delivered. This can be an expensive, but very helpful, tool. Equifax and D&B often supply the financial address.

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Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Whether voice mails or quick emails, this activity has zero ROI. How much money is wasted on direct mail programs for collateral that is immediately dumped in the trash?

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4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40
article thumbnail

4 Ways to Clean Your CRM Data

GreenRope

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40