Remove De-duplication Remove Lead Scoring Remove Spam Remove Vendor

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

#AskTeleverde – Retro in Redondo Beach

Televerde

Otherwise, you’ll only be using your fancy new tools to aimlessly spam your entire email list. Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

Otherwise, you’ll only be using your fancy new tools to aimlessly spam your entire email list. A successful data strategy consists of de-duplication, cleansing, and appending.