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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. De-duplicate your leads.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Deliver instant product value.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

And these stacks are growing, even in the SMB space. Data cleaning and de-duplication. OptinMonster -- lead generation. We’re happy that so many HubSpot customers are getting value from their solutions. Every company now uses a collection of cloud-based apps to run nearly every facet of their business.