DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Another gap occurs in lead scoring.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

NOVEMBER 16, 2021

Leads are scored and routed instantly with real-time data syncing, and an integrated dashboard lets you monitor your entire database. Improve lead scoring and routing, which in turn makes for better prospect engagement, higher quality leads, and better conversion rates across marketing and sales efforts.

Zoominfo 130

Zoominfo Hubspot De-duplication Lead Scoring 130

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  The issue of failing to get the maximum value from a technology investment is nothing new.  A Process-Based Approach to Lead Management.   The result?  Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Adobe Experience Cloud Blog

OCTOBER 9, 2015

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48

Martech

JANUARY 30, 2022

Explore platform capabilities from vendors like Blueconic, Tealium, Treasure Data and more in the full MarTech Intelligence Report on customer data platforms. But many times, disparate systems lead to data duplication, lack of standardization and an increase in time-consuming manual tasks. Click here to download! Why we care.

Work Management 88

Work Management Marketing Management Organization De-duplication 88