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Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. The biggest hurdle to an effective account-based marketing strategy isn’t just getting more prospects, it’s bringing the new leads into day-to-day sales and marketing activities in ways that actually deliver results.

#AskTeleverde – Retro in Redondo Beach

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending.

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Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.