article thumbnail

The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Sales reps see their leads ranked by recency of engagement and overall lead score. To get the most value, first plan to: Implement Marketo lead scoring. De-duplicate your leads.

Marketo 66
article thumbnail

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Then you can add a score to each appended element, based on its source, to manage the risk of relying on any particular element. You can find more thorny data issues and solutions in our new white paper , available for free download.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Optimizing your site information architecture (IA) for Panda

Biznology

That’s a great antidote to Panda’s negative ranking factors that punish cluttered websites. No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting. Conclusion.

article thumbnail

The Top 8 Reasons Your Video May Fail

Vidyard

The solution : Devise a video strategy so that your videos drive viewers toward goals like engagement, shares, leads, or pipeline. What sounded funny on paper ends up visually associating their pizza with indigestion. The solution : Shorten your videos, yes, but also front-load value. It’s just entertainment.

article thumbnail

What Do You Need for Successful Nurturing?

ANNUITAS

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

Do you want higher rankings in the search engines ? Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. For example, you can see your web pages that rank high, but aren’t getting clicks. Google Analytics.

article thumbnail

What Is A/B SEO Testing?

Single Grain

Sacrificing the (albeit small) number of rankings you’ve got. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. 7 SEO Hacks to Boost Your Ranking in 2019. The answer? A/B SEO testing. Why Bother with SEO Testing?

SEO 104