Remove De-duplication Remove Lead Scoring Remove Marketing Automation Remove Vendor

5 Pro Tips for Successful Marketing Automation Implementation


So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Marketing automation is not only your key to streamlining the consumer experience, it’s also an extremely worthwhile investment for your organization. Have a clear marketing strategy.

#AskTeleverde – Retro in Redondo Beach


As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice.


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Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. a leading predictive sales and marketing platform that helps companies win more customers, today announced new predictive demand generation capabilities that help businesses grow up-market by targeting high-quality profiles of net-new prospects. billion account, contact and lead scores each year.

Did Somebody Ask About Data Quality?


A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

3 Ways to Keep Your MarTech Stack Tidy


If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? My realization reminded me of recent conversations with many of our customers whose marketing technology (MarTech) stack is starting to look like my kitchen drawer—full of unitaskers, acquired through a variety of circumstances, without any real thought about how they fit into a well-functioning kitchen. Predictive lead scoring. De-duplication.