Why We Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.)

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) lead score change, status value change, or any field value change).

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. In this post, we focus on why Marketing Converts recommends the “unique” model to the vast majority of clients. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) lead score change, status value change, or any field value change).

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Our latest capabilities extend this unrivaled customer success by bringing Infer’s unique profiling concept to the task of net-new lead generation.”.

Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Such accuracy should not be acceptable to your sales and marketing teams. Another gap occurs in lead scoring.

3 Ways to Keep Your MarTech Stack Tidy

Modern B2B Marketing

If so, think about what that means for your data as a B2B marketer. So what’s this got to do with marketing? To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories.