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6 Quick Tips to Improve Lead Database Quality


Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all. Lead Management b2b

5 Reasons Why Marketing and Sales Technology Just Won’t Work


Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A Process-Based Approach to Lead Management. Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology. 

Did Somebody Ask About Data Quality?


A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.