DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  A Process-Based Approach to Lead Management. Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Also, be sure to track buyers’ interaction with each content segment. Their reporting showed they were generating 4,000 leads per month and they knew the majority of these had to be nurtured rather than being sent to sales.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Adobe Experience Cloud Blog

OCTOBER 9, 2015

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. De-duplicate records.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48