Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management.
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.
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Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) This impacts productivity.
ClickZ
JULY 22, 2020
30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.
Adobe Experience Cloud Blog
DECEMBER 10, 2013
Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Lead Management' 2) Set Up Alerts.
LeanData
MARCH 25, 2014
a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts.
LeanData
MARCH 25, 2014
a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts.
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