Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Such accuracy should not be acceptable to your sales and marketing teams. Another gap occurs in lead scoring.