in-market-buyer 
Albacross
FEBRUARY 10, 2020
While increasing organic traffic was fundamental to our inbound marketing strategy, this new direction meant that converting that traffic and booking demos was more important than ever. That essentially meant 98% of the work our marketing team was doing to drive traffic was ineffective because it wasn’t converting.
Televerde
FEBRUARY 20, 2020
As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. I’m a marketer, not a technology expert! We’ve got you. How exciting!
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Biznology
AUGUST 26, 2013
Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? from market research). Unique identifier (to match and de-duplicate records).
Marketing Insider Group
MAY 26, 2011
Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained already that I think the biggest B2B marketing mistake is putting your company and not your customers first. Nothing sexy there.
Televerde
SEPTEMBER 11, 2019
So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy. How exciting!
Hubspot
JULY 27, 2023
Gain access to insights from the market and/or internal resources. Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. Many companies are now facing slimmer budgets and higher competition.
ANNUITAS
OCTOBER 6, 2010
It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. Define Your Buyer Profiles & Buying Cycle.
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