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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download. Please submit your issues in the comments section here, and we’ll be happy to suggest some solutions.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights helps your sales team see Marketo data without leaving your CRM. De-duplicate your leads.

Marketo 66
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Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). No one goes looking for white papers. Sitemaps, de-indexing and redirecting.

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What Do You Need for Successful Nurturing?

ANNUITAS

Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one.

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Complete On-Site Technical SEO Checklist

seo.co

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. Market research will help you narrow down specifics about your market. This information helps users decide to click (or not).

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What Is A/B SEO Testing?

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s dive in. Get A Free Consultation.

SEO 104
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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

International SEO helps you overcome both these challenges. It helps your business grow globally and lets you target audiences from different countries in their native language. The best example of a business that has grown tremendously with the help of international SEO is Amazon. Site architecture optimization.

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