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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. Marketing intelligence helps harmonize it to create a consistent framework that enriches raw data: helping you find actionable insights, rather than get lost in a sea of data points.

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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. Doing so brings two fundamental benefits. That can increase the ROI from content marketing.

Analytics 117
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How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” These systems help marketers aggregate internal, partner, and open data into a central repository.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

If you’re overwhelmed just thinking about all the components of technical SEO, this article will help. Few things can help your technical SEO as much as improving your site architecture. If you have numerous web pages, use this type of navigation to help both visitors and search engines easily find their way through your site.

SEO 105
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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Generally, you should be looking to remove data that is not going to help your business make a decision or data that is incorrect, and therefore would provide inaccurate results or worse—skew decision-making the wrong way.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together. OperationsOS helps these teams by simultaneously eliminating ineffective manual processes and vastly improving the quality of data.