Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. It might also be possible that you have several content assets at the top of your marketing funnel, but the middle or the bottom of the funnel might be weak. Problem #3: Neglect Top Funnel Strategy.

Top of Funnel 119

Top of Funnel Demand Generation Demand Planning 119

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. It might also be possible that you have many content assets at the top of your marketing funnel, but the middle or the bottom of the funnel might be weak. Problem #3: Neglect Top Funnel Strategy.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

Hubspot

DECEMBER 21, 2011

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. What constitutes a junk lead?

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28