Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Problem #3: Neglect Top Funnel Strategy. There are not limited to marketing at the top of the funnel anymore.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Problem #3: Neglect Top Funnel Strategy.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

ANNUITAS

OCTOBER 6, 2010

Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Hubspot

DECEMBER 21, 2011

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. What constitutes a junk lead?

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28