SmartBug Media

JUNE 2, 2021

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues. Deal with Missing Fields. Validate Your Data Regularly.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Salesforce Marketing Cloud

DECEMBER 6, 2023

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Moz

MARCH 2, 2021

Why validate SEO best practices with data? We can elevate our SEO game individually and collectively by testing and validating best practices with research. Failing to validate best practices is a liability for SEO practitioners and shows an unwillingness to challenge assumptions. I’ll share how I did it below.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

Hubspot

DECEMBER 21, 2011

Determine the validity of a lead. Adjust form fields to better qualify and distribute leads. Forcing a weekly meeting may seem unnecessary or uncomfortable at first, but you’ll find that the little things you normally let slide or complain about actually start to get addressed. What constitutes a junk lead?

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Validity : Does the data conform to a common syntax? Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Can records be combined? Timeliness : Is the data fresh? Has it been recently confirmed?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189