Remove De-duplication Remove Field Remove Lead Scoring Remove Vendor

#AskTeleverde – Retro in Redondo Beach

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending.

Did Somebody Ask About Data Quality?

DealSignal

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Another gap occurs in lead scoring.

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5 Pro Tips for Successful Marketing Automation Implementation

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending. De-duplication will recognize any duplicates already in your database, prevent more from being entered, and merge any existing duplicates.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

To get a picture of this trend, take a look at Scott Brinker’s Marketing Technology Landscape Supergraphics , which shows a crowded market with 1,876 vendors in 43 categories. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. De-duplication. It’s clear that solution vendors are pioneering wonderful technologies and solving real-world problems for marketers.