Remove De-duplication Remove Field Remove Lead Management Remove Validation

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony? With or without a lead management system, you likely still face these types of problems. That's because great lead management is kind of, well.hard. Determine the validity of a lead.

6 Quick Tips to Improve Lead Database Quality

Marketo

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records. Question: Is this a valid email address: john.doe@company.com.ot?

Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.