Why We Recommend “Unique” Lead Management
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Data management. Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform. Interaction management.