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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Google knows when content has little to no value to a visitor and will de-value web pages like this.

SEO 105
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AWS unveils AWS Entity Resolution

Martech

“AWS Entity Resolution allows us to easily match and link these disparate records to create a 360-degree view of our customers, enabling us to deliver a more personalized guest experience at every touch point, across our portfolio of hotels around the globe.” How it works. Why we care.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Taken together, these updates signal a new era in marketing data analytics that reflects a shift in the way companies can use data to understand and create customer experiences. Learn how Sobeys creates connected, personalized customer experiences. This has made marketers’ jobs more complex, though not in obvious ways.

Privacy 98
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List Of Best 5 Database Cleansing Tools To Know In 2021

Only B2B

You could have gigantic overhead from duplicated records, incorrect salutations, incorrect addresses, you may lose out on sales because of mediocre or poor customer experience. . Do you know, data gets stale faster at the average rate of 2% per month. Poor quality data expedites many complications.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. A New Shopping Experience Is Either Great for Retailers or Awful — It Depends. This is welcome news for some.