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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.

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Why Your Google Rankings Dropped & What To Do About It

seo.co

A drop in your Google ranking can can be both frustrating and frightening. It’s especially terrifying if you have no idea why the drop in rankings happened. With over 200 ranking factors, there are a multiplicity of reasons why a site’s ranking might suffer an abrupt plunge. Your Site is New. It’s complicated.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines. Duplicate content. And yes, UX does have an impact on your SEO results — that is, a bad user experience leads to behaviors that impact your rank.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward. Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. Correctional strategies.