Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management
Capstone Insights
OCTOBER 1, 2017
Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.
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