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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. lead score change, status value change, or any field value change). Which of the duplicate CRM records does the marketing automation platform update?

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. lead score change, status value change, or any field value change). Which of the duplicate CRM records does the marketing automation platform update?

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

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3 Ways to Keep Your MarTech Stack Tidy

Adobe Experience Cloud Blog

At the recent SiriusDecisions Technology Exchange Conference, one of the major themes from the analyst presentations highlighted the need for marketing to beware of the temptations of “shiny new objects,” and the majority of these shiny objects are unitaskers that fill missing functions in the core MarTech stack. De-duplication.

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Why Your Google Rankings Dropped & What To Do About It

seo.co

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. To put it concisely, volatility is expected and normal for new sites. Canonicalization Issues. Server Problems. A Competitor Emerged.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).