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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. A seasonal or event-related campaign is an example of that.

Analytics 117
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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

The two most notable events were Google’s Core update that dropped on January 13th and the Featured Snippet (FS) update on January 22nd. Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. The second and third are harder to quantify, but that cuts both ways: the expected costs of those issues may be small or large, and may only be revealed over time or from a probabilistic “Black swan” event.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

It is very uncommon that we stumble upon a program that does not use the combination of inbound marketing, social media, third-party lead generation, digital, live events and more. If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. Problem #4: Lead Quality Ignorance.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

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Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).

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Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? lead score change, status value change, or any field value change).