6 Quick Tips to Improve Lead Database Quality

Marketo

It contains duplicate records, incomplete addresses, and limited segmentation. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all.

Did Somebody Ask About Data Quality?

DealSignal

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. What’s more, vendors now offer automated batch and on-demand data enrichment , making it more efficient and faster to validate and enrich your enterprise platform records. A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

With an efficient messaging map, B2B marketers can: Create accurate content to fill in the missing gaps and assets. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a successful demand generation plan is not easy. But then if it were, every B2B marketer would be driving full-funnel results remarkably.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

With an efficient messaging map, B2B marketers can: Create accurate content to fill in the missing gaps and assets. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Creating a demand generation plan which is successful is not easy. But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably.