6 Quick Tips to Improve Lead Database Quality
OCTOBER 9, 2015
It contains duplicate records, incomplete addresses, and limited segmentation. While getting your data enriched and validated by a data vendor is always a good thing, you can make significant and rapid improvements to your data and keep it clean with inexpensive data automation solutions. De-duplicate records. The shear effort required to perform manual de-duplication often results in the task never being done at all.