5 Reasons Why Marketing and Sales Technology Just Won’t Work
SEPTEMBER 7, 2010
Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process. These technologies included a marketing automation platform and a CRM system. Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.” With marketing automation and CRM, it’s not any different.