Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?
Only B2B
NOVEMBER 28, 2019
Creating a successful demand generation plan is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics? We don’t think so!
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Zoominfo
FEBRUARY 12, 2019
The importance of lead generation is ingrained in the mind of every modern marketer— the more high-quality leads you bring in, the better. But, as the buyer’s journey becomes increasingly multifaceted, it’s now clear that lead generation is just one piece of the marketing puzzle. What is lead management?
Only B2B
NOVEMBER 28, 2019
Creating a demand generation plan which is successful is not easy. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources. If you are using incorrect lead sources, will you be able to hit your metrics?
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. lead score change, status value change, or any field value change).
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.
Capstone Insights
OCTOBER 1, 2017
In my last post , I framed out the three main lead management approaches in B2B SaaS. Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates.
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