article thumbnail

27 RevOps best practices for driving revenue growth

Rev

But first, let’s start with a quick definition of RevOps and the core goals that each of those practices supports. RevOps definition and goals RevOps is the savior for B2B companies struggling with siloed departments and disjointed revenue-driving efforts. Consider implementing new solutions as appropriate.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

This official document should include the following details: Agreed-upon definitions and scores for sales-qualified leads (SQLs) and marketing-qualified leads (MQLs). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Position Zero Is Dead; Long Live Position Zero

Moz

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.

article thumbnail

The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

article thumbnail

7 Ways to Improve Your Lead Management Process

Zoominfo

This official document should include the following details: Agreed-upon definitions and scores for sales-qualified leads (SQLs) and marketing-qualified leads (MQLs ). Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

article thumbnail

How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. So why is your page not ranking? What’s the solution? Clean house.

article thumbnail

Marketing Mistakes: Focusing On Activities Instead Of Results

Marketing Insider Group

For example, many marketing organizations assume that in order to best target the needs of each buyer segment they serve, that they need to de-centralize marketing plans. Note: I believe very strongly in targeting overall, just not at the expense of strategy and customer focus and not as an excuse for de-centralizing budget or authority.