Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 124

Account Based Marketing ABM De-duping Marketing Automation Services 124

ClickZ

JULY 22, 2020

The tool performs a variety of data cleansing tasks including bulk updates/deletions, merging duplicates, data formatting for consistency, and data standardization/cleansing. In addition to capturing signals from multi-channel touchpoints, Medallia uses data to analyze and predict outcomes based on the signals its tracking.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40