Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution.

Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution.

Email Lists: Should You Rent or Buy?

The Point

One vendor that we work frequently at our agency has compiled and de-duped many of the more well-known databases, will allow us to de-dupe their list against a client’s existing database, and guarantees their broadcasts against hard bounces.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. percent of the respondents answered: de-dupe incoming leads and existing database. But there’s another — and perhaps more provocative way — of looking at that result: people who say they want de-dupe functionality are missing the point. De-dupe is not the solution. But if you’re just focused on de-dupes, you’re never going to stop the real bleeding.”.

How To Map Your Marketing Operations Competencies

bizible

Marketing operations begins with understanding how to get contact data, doing list pulls, de-duping data, and standardizing data. It matures with managing data strategy, working across teams, and using enterprise data warehouses.

Lead Optimization: 10 audience questions answered

B2B Lead Generation

We work with our Research Partners to achieve just that. What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Do they understand how I work? Test messaging to identify the approach that works best. Can lead nurturing work without sales management buying in?

How to Leverage Your Current Marketing Team to Get Started with ABM Now

Engagio

In fact, integrating an ABM strategy into your current way of working doesn’t require a wholesale change. Ongoing management of data (de-duping, enriching, etc.). Who works with Sales on account plans and updates them on program impact, where there are opportunities?

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

What’s Marketing Operations? Just the Fastest-Growing Role in Business

Marketing Action

There is no school or textbook I’ve ever heard of that will show you how these systems work individually, or in parallel to each other, or as integrated systems. According to certain sources, the term Marketing Operations (MO) was formally coined by analyst firm IDC in early 2005.

#GEEKVERGENCE 101: Converge Your ‘Peeps Strategy’ with a Data Strategy that Delivers Accuracy

Sales Intelligence View

Over 70% of best in class respondents cite marketing database management (cleansing, de-duping, etc.) Throwing Leads Over the Fence Doesn’t Work. It’s pretty cool that we’re on the same page as our clients when it comes to intentions while attending B2B events.

Racing with Account Blinders On – We Can Do Better

LeanData

Without doing the work to define and capture the relationships between each marketing touch, we are left with an incomplete and flawed view of account activity and marketing effectiveness. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier.

Racing with Account Blinders On – We Can Do Better

LeanData

Without doing the work to define and capture the relationships between each marketing touch, we are left with an incomplete and flawed view of account activity and marketing effectiveness. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. B2B marketing used to be easy. Well, at least easier.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You will most certainly need their expertise in massaging and de-duping the data.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Modern B2B Marketing

According to the companies surveyed, here are some key attributes and skills that you need to think about when looking for your team: Attributes: Process and systems thinker: comfortable working in complex environments, process oriented, and able to conceptualize the entire lead life-cycle.

Best Practices for Marketing Automation from 11 Experts

Modern B2B Marketing

“It’s critical to have some basic personas established when working with marketing automation. You can have great content offers and compelling email copy, but if you keep sending emails to bad addresses, all of your hard work will end up in the Spam Box, not the Inbox.

What Do You Need for Successful Nurturing?

ANNUITAS

I once worked with a company who wanted to develop a series of lead nurturing campaigns. Make sure you define a process for how data is compiled , segmented, and de-duped. The answer needs to be the result of marketing and sales working together. Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing.

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. There are many tools to help de-dupe your database (i.e.

PLE

Buzz Marketing for Technology

How does it work? If you and Jane have shared your third party identities on these services on your MyBlogLog profile, well do the work to figure out if youre connected or not. The MyBlogLog Blog. The source for all things MyBlogLog.