chiefmartech

DECEMBER 21, 2015

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). 2016 is the year we hit “peak martech” in the marketing technology vendor landscape. ” (A). Martech is going mainstream. Huge opportunities here.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

The Point

DECEMBER 16, 2011

When you purchase contacts (including email addresses) from any of these vendors, you’ll get of many of the same select criteria as you would through via list rental, with the distinct advantage that you own the data and can therefore (in theory) broadcast to those lists on an unlimited basis. Cost is around 65-70 cents per name.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Datafusion Solutions

AUGUST 21, 2020

It’s even better if you can get all of that data from a single source, so you’re not spending much time managing the data, de-duping records, and trying to determine which records are the most up-to-date for each company. This saves you hours so you can focus more on selling and reaching those ideal customers.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59