ANNUITAS

OCTOBER 6, 2010

I once worked with a company who wanted to develop a series of lead nurturing campaigns. Make sure you define a process for how data is compiled , segmented, and de-duped. The answer needs to be the result of marketing and sales working together. Ensure the Integrity of Your Data. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You will most certainly need their expertise in massaging and de-duping the data. What data is included?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

Validity : Does the data conform to a common syntax? We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

markempa

JULY 22, 2012

We work with our Research Partners to achieve just that. What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Do they understand how I work? Do they get it?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

DiscoverOrg

MAY 7, 2019

Validity : Does the data conform to a common syntax? We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

“It’s critical to have some basic personas established when working with marketing automation. You can have great content offers and compelling email copy, but if you keep sending emails to bad addresses, all of your hard work will end up in the Spam Box, not the Inbox. I advise my clients to use the deliverability circle.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48