ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Content Standard

APRIL 22, 2015

First Touchpoint What was the first campaign, blog post, Web page, or piece of content the lead interacted with? Last Touchpoint: What was the last piece of content the lead interacted with before becoming known? This is one of my favorite reports in Marketo because it shows all marketing touchpoints at the company level.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Martech

SEPTEMBER 10, 2021

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. Once normalized you need processes to stitch data together into unified user profiles. Without this, how are you going to know that M.

Digital Asset Management 98

Digital Asset Management De-duping Enterprise Management Personalization 98