chiefmartech

DECEMBER 21, 2015

Following up to #3, companies like Facebook, LinkedIn, and Google — and possibly others such as Apple, Amazon, Verizon, Comcast, Slack — will be the best positioned to connect brands and audiences with highly targeted adtech and martech services. The far majority of marketers I talk with are embracing a multi-product stack strategy.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

SalesIntel

FEBRUARY 8, 2023

Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date. Ask for a random sample of data in your target market to test yourself before purchasing. Accuracy is hard to judge, especially if you are new to the market.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Terminus

JANUARY 22, 2021

Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. But, when it comes to account pursuit — and aggressively targeting all the personas you need to target — then dirty data is a sign of an existing problem and a promise of future ones.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

Moz

SEPTEMBER 13, 2020

Targeting the right keywords is central to getting a return from SEO. Targeting the most valuable and relevant keywords to your product/service is crucial. How to know what keywords to target: They should be relevant to your product/service offering They should have a search volume large enough to target an audience that is worthwhile.

SEO 64

SEO Optimization De-duping Keywords 64

accelerate agency

DECEMBER 7, 2021

You might, for instance, use Google Display Network targeting to ensure that your ads are displayed to potential customers. None of this is to say that you should abandon the old methods of SEO optimization, such as backlinks , optimizing metadata, keyword targeting, and so on.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

You might, for instance, use Google Display Network targeting to ensure that your ads are displayed to potential customers. None of this is to say that you should abandon the old methods of SEO optimization, such as backlinks , optimizing metadata, keyword targeting, and so on.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

You might, for instance, use Google Display Network targeting to ensure that your ads are displayed to potential customers. None of this is to say that you should abandon the old methods of SEO optimization, such as backlinks , optimizing metadata, keyword targeting, and so on.

Google 52

Google SERP De-duping Marketing Agencies 1 52

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Gather all sufficient information to determine how well the lead fits into the target persona. Assess (qualify): question, filter, and prioritize. This makes marketing and sales more relevant.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

markempa

MARCH 30, 2007

« Now Announcing the "Start With A Lead" Podcast Show | Main | Your questions answered on Lead Generation via Podcasts » On building targeted lists for B2B Lead Generation Programs Would you buy this business card? You will most certainly need their expertise in massaging and de-duping the data.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Zoominfo

APRIL 23, 2020

You know a lot of target prospects don’t really have those job titles. Not only do you have to worry about the churn at your target accounts, you need to worry about internal churn. Intelligence helps you weed through the names and target the decision maker, effectively shortening the sales process. The struggle is real.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

To put it simply, ABM is a B2B marketing approach that targets accounts instead of individual contacts. In most cases, companies are using ABM to target their best-fit accounts, think quality over quantity. ABM really thrives from a highly-targeted, personalized approach. Account targeting functionality. DemandBase.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Martech

SEPTEMBER 10, 2021

Data and Profile Management : Once you collect and ingest data from different sources, the next step takes it through basic management tasks such as cleansing, de-duping, normalizing and so forth. Once normalized you need processes to stitch data together into unified user profiles. Without this, how are you going to know that M.

Digital Asset Management 87

Digital Asset Management De-duping Enterprise Management Personalization 87

DiscoverOrg

MAY 7, 2019

You know a lot of target prospects don’t really have those job titles. Not only do you have to worry about the churn at your target accounts, you need to worry about internal churn. Intelligence helps you weed through the names and target the decision maker, effectively shortening the sales process. The struggle is real.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Defining personas helps you determine what’s relevant to your target markets so you can develop effective nurturing campaigns.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Datafusion Solutions

AUGUST 21, 2020

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. The evolution was simple.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. . With this view, marketers can look at their target audience’s engagement with different siloed marketing channels to the point of purchase or KPI.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). We use the free version and are super happy with it. Investment: Free. Share below!

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

With features like targeting, segmentation, automatically triggered emails, API integration with just about everything, full subscriber analytics, and social media integration, MailChimp has everything I want (plus, there’s just something about that monkey). We use the free version and are super happy with it. Investment: Free. Share below!

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

SalesIntel

OCTOBER 1, 2021

An ideal CRM should allow organizations to target diverse audiences, develop intelligent automation based on the activities of a single lead or client, work proactively with contacts, and maintain relationships. You can even de-dupe records before pushing them. Centralize Data . Calling Tools Integration.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Adobe Experience Cloud Blog

MARCH 26, 2015

A clean database can help you properly segment, target, and track your programs. While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Adobe Experience Cloud Blog

MARCH 20, 2013

Best Practice #2: Deliver Targeted, Relevant Content When it Counts–Understand your Prospects’ Buying Cycle. Using that as a foundation, you can then map the conversation–delivering targeted, relevant content when and where it counts most.” What’s the alternative? What is their typical sales cycle?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Step #2: Identify and tier your target accounts.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Here, you’re looking to define which technologies your target accounts currently use, or are looking to invest in. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Step #2: Identify and tier your target accounts. How many offices do they have, and where are they?

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52