Remove de-dupe multi-touch
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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

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Advances in Advertising Attribution: What You Need to Know

Digilant

However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .