chiefmartech

DECEMBER 21, 2015

But what I think is really going to hurt is that advertisers are going to have new paid channels to invest in that have greater efficacy. ” — the rise of new search-like channels in virtual assistants, such as Facebook M, will provide exciting demand-driven opportunities for paid presence. The biggest will be “Search 2.0”

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ClickZ

JULY 22, 2020

If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

Budget Programs 102

Budget Programs Enterprise Management Tools De-duping 102

Engagio

SEPTEMBER 9, 2020

Well-versed in monitoring and optimizing Marketing across channels. Look for multi-channel engagement, examples of experimentation, and meaningful measures of success. Ongoing management of data (de-duping, enriching, etc.). Well-rounded team players. Able to hold their own with account executives.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Hence, the erosion of these channels has led to a new set of marketing imperatives. Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Heinz Marketing

AUGUST 5, 2021

Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Multiple channels of engagement (ads, email, chat, and web) native to Terminus allow you to run coordinated multi-channel campaigns. Reviews/rating: G2 Rating: 4.4 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Technology platforms have emerged with solutions guaranteeing a full view of a person’s journey from awareness, consideration, and purchase intent across all channels. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40