The Point

DECEMBER 16, 2011

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it. List rental is the traditional (and some might say: outdated) way of acquiring marketing lists. Let’s consider your options: List Rental. List Purchase. Cost is around 65-70 cents per name.

De-duping 100

De-duping Buy InsideView Broadcasting 100

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

SalesIntel

AUGUST 13, 2021

Sales Intelligence typically refers to a set of technologies that assist sales and marketing in locating, collecting, analyzing, and evaluating data on potential consumers. It provides an extra boost of everything you need to successfully win over your market, target audience, and desired customer – particularly in B2B. Request Demo.

De-duping 52

De-duping Tools Work Management Marketing Management 52

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. A tremendous market for the product.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

During my career as a business leader at great companies like Concur, Zuora , Cisco WebEx and ADP , I’ve sat through my fair share of planning sessions about how to wisely spend our marketing dollars. I’ve also been on the marketing side where I asked: “How do we create more demand?”. A tremendous market for the product.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

Engagio

SEPTEMBER 9, 2020

In our 2020 ABM Market Research Study, we identified common characteristics of high-performing companies, and one of them was they “have a dedicated ABM leader with ABM in their title.”. Developing the Marketing strategy for strategic accounts. Managing Marketing operations, reporting, and expectations. The research proves it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Accuracy is hard to judge, especially if you are new to the market.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. Most of us do marketing wrong. We think that marketing involves selling our products and services. Give everything away.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Terminus

JANUARY 22, 2021

As a marketer, you’ve probably faced some misunderstanding about what you do — probably from your colleagues in sales. Marketers can lament about being misunderstood…. Before diving into account pursuit, we need to crush a pervasive marketing myth. Or they can take ownership of their role. Account pursuit vs. ABM.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

ConvertKit

OCTOBER 30, 2018

Affiliate marketing is a strange beast in the online business world. Some people think affiliate marketing is gross and spammy; other people see it as a great additional revenue stream. I’m going to break down my approach to non-salesy affiliate marketing into three parts: Mindset. How do you feel about affiliate marketing?

Product 93

Product De-duping Budget Programs De-duplication 93

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. Well, at least easier.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Hence, the erosion of these channels has led to a new set of marketing imperatives. However, with our investment in marketing automation and tools, our data focus has remained mainly on leads and top of the funnel, measuring lead volume and, in some cases, lead quality. Well, at least easier.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Moz

SEPTEMBER 13, 2020

Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list.

SEO 64

SEO Optimization De-duping Keywords 64

accelerate agency

DECEMBER 7, 2021

Those whose experience with SEO stretches back a decade or so will recognize how much things have changed and how the keyword stuffing that was once de rigueur is now counter-productive, as Google punishes sites that try it. This is what Google has been trying to get away from, and passage indexing is part of that ongoing shift.

Google 52

Google SERP De-duping Marketing Agencies 1 52

accelerate agency

DECEMBER 7, 2021

Those whose experience with SEO stretches back a decade or so will recognize how much things have changed and how the keyword stuffing that was once de rigueur is now counter-productive, as Google punishes sites that try it. This is what Google has been trying to get away from, and passage indexing is part of that ongoing shift.

Google 52

Google SERP De-duping SEO 52

accelerate agency

DECEMBER 7, 2021

Those whose experience with SEO stretches back a decade or so will recognize how much things have changed and how the keyword stuffing that was once de rigueur is now counter-productive, as Google punishes sites that try it. . This is what Google has been trying to get away from, and passage indexing is part of that ongoing shift.

Google 52

Google SERP De-duping Marketing Agencies 1 52

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

As marketing becomes more complex and more technical, the talent pool narrows. Skills: Marketing and sales: has knowledge about both. Automation: an understanding of CRM and marketing automation applications are critical. This makes marketing and sales more relevant. Understands campaign and pipeline flow.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

ANNUITAS

OCTOBER 6, 2010

It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Content Standard

APRIL 22, 2015

Your boss, the CMO, comes to you panicked because marketing fell short of its goal of driving 25 percent of new business for the quarter. He is looking for other ways to show marketing attribution and contribution last quarter. When and how did marketing influence leads throughout the buying cycle? Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A study by John Coe and the Sales & Marketing Institute showed, “70.8% My experience has been been around 45%. So where should you start?

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Martech

SEPTEMBER 10, 2021

In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. Journey Orchestration and Customer Journey Management platforms can begin to enable this sort of decisioning, even if both market segments remain somewhat immature.

Digital Asset Management 91

Digital Asset Management De-duping Enterprise Management Personalization 91

Heinz Marketing

AUGUST 5, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Account-based marketing has been a popular topic over the last few years. Reviews/rating: G2 Rating: 4.3 / 5.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Buzz Marketing for Technology

JUNE 27, 2008

For the additional services, we do the de-duping for you so if youve got your flickr ID on both FriendFeed and MyBlogLog, not to worry, well filter out the duplicates from FriendFeed and keep it fresh. With comments, weve been looking for a way to highlight the great discussions going on at FriendFeed.

De-duping 100

De-duping De-duplication Paid Search Agency Work Management 100

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Learn more about the importance of data: “ B2B Marketing: Building a quality list.” ” What is a persona?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Time to plan your next marketing campaign or start prospecting into your top accounts! JUST KIDDING.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is an introduction to the use and impact of marketing and sales intelligence data on business decisions.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Learn More.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 Email Marketing Tool Integration . A CRM, when accompanied by a variety of email marketing platforms, allows businesses to connect with potential customers on a more personal level. You can even de-dupe records before pushing them.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98

Datafusion Solutions

AUGUST 21, 2020

B2B marketers, especially, use firmographic data to segment organizations into categories. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. Thus, technographic targeting was born in the consumer marketing realm.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

seo.co

OCTOBER 24, 2022

2) Google may decide it’s such a blatant attempt at gaming the system that it completely de-indexes my entire website from all search results. When users perform search queries in the search engines, that particular piece of content will display as a result for relevant queries, and the other URLs in the dupe cluster will not.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

Marketing Automation Services 48

Marketing Automation Services De-duping Marketing Management De-duplication 48

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign. What’s the alternative?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40