Remove de-dupe
article thumbnail

Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Understands campaign and pipeline flow. Data: needs several kinds of data capabilities.

article thumbnail

Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. When and how did marketing influence leads throughout the buying cycle? You designate your own interesting moments within your marketing automation platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more. Next up: Marketing Automation. Let me know!

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. So why is tech stack data important to sales and marketing leaders?

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. So why is tech stack data important to sales and marketing leaders?

article thumbnail

Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.

article thumbnail

Explosive Growth in Marketing Tech: 7 Categories to Implement Now

Adobe Experience Cloud Blog

While cleaning up your data and de-duping your database can be a tedious task if you do it manually, there are many products, like Ringlead , that can help analyze, clean, and protect to your data to ensure you are sending out the most optimized campaigns. Predictive Marketing is a huge game-changer in the marketing technology space.