Remove de-dupe
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Data Strategy in an AI-First World: Here’s Where to Start

Salesforce Marketing Cloud

de-duped, error-free, and labeled appropriately)? This context is also key to preventing AI hallucinations , wherein AI generates information that sounds confident and correct, but is actually leading people astray with false information. Data strategy answers critical questions such as: Are you working with quality data (i.e.

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Your Cheat Sheet for B2B Revenue Waterfall Transformation

LeanData

After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . Leads were too small, accounts were too big, but an opportunity-centered model was “just right.”. One example Liz shared was with their Caterpillar account.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 De-dupe is not the solution. Should they care?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 De-dupe is not the solution. Should they care?

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. When asked what lead management capability they would like to have but do not possess currently, 57.5 De-dupe is not the solution. Should they care?

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Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. List Purchase. Cost is around 65-70 cents per name.

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Five tools that can help you break free from data paralysis

ClickZ

In this post, we review five tools, each of which help mitigate the data paralysis connected to a specific area of data usage including CRM, lead management, business insights, customer experience, and website traffic/campaign analysis. Solution #2: Automate lead routing and matching with LeanData.