Remove de-dupe work
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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data. De-dupe is not the solution. Duplicate records.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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What Do You Need for Successful Nurturing?

ANNUITAS

I once worked with a company who wanted to develop a series of lead nurturing campaigns. Their reporting showed they were generating 4,000 leads per month and they knew the majority of these had to be nurtured rather than being sent to sales. Make sure you define a process for how data is compiled , segmented, and de-duped.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What data is included?

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Lead Optimization: 10 audience questions answered

markempa

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” ” Lead optimization is the core of revenue optimization – making as much money as possible from your time, energy and resources. Do they understand how I work?