de-dupe 
markempa
JULY 22, 2012
What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy.
LeanData
NOVEMBER 2, 2022
Ultimately, you want data that is valid, accurate, complete, consistent, uniform, and timely. And watch for this red flag: some sales people avoid using the CRM because they don’t want their bosses to know what they are — and are not — doing. Just sayin’. That’s the gold standard. .
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ANNUITAS
OCTOBER 6, 2010
Make sure you define a process for how data is compiled , segmented, and de-duped. Define Your Lead Qualification Process. Earlier this year I was speaking at a conference about developing a lead management process. Without the construct of lead routing, it’s hard to ensure that leads get the nurturing they need.
markempa
MARCH 30, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! You will most certainly need their expertise in massaging and de-duping the data.
Adobe Experience Cloud Blog
MARCH 20, 2013
by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. He is an expert in marketing automation and lead management best practices. Marketing automation without a lead process is just like that… navigating without a map in the hopes of getting to the right place. What’s the alternative?
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