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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

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Racing with Account Blinders On – We Can Do Better

LeanData

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Over time, we’ve seen print advertising shrink and direct mail replaced by email.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What data is included?

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. If your team of marketers or salespeople are working with bad data and constantly hitting dead ends, how long do you think they will continue to be excited about what they are doing?

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. If your team of marketers or salespeople are working with bad data and constantly hitting dead ends, how long do you think they will continue to be excited about what they are doing?