LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Point in time: Most tools are run at a point in time, but there are 2 types of leads in your system.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. Point in time: Most tools are run at a point in time, but there are 2 types of leads in your system.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

markempa

MARCH 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My experience has been been around 45%.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120