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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Email Lists: Should You Rent or Buy?

The Point

If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. That was then. Today, the decision of whether to rent or buy an email list isn’t quite so clear-cut. Bulk Rental/Co-Branded. Cost is around 65-70 cents per name.

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How to Choose the Right Sales Intelligence Tool for Your Business

SalesIntel

Furthermore, Sales Intelligence assists you in lead generation and offers you up-to-date information about your potential customers. Data cleansing: Data cleansing includes discovering inaccuracies in data, rectifying them, normalizing data, de-duping it, and keeping the data up to date.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

Lead generation. They will get burnt out on using crap data, in turn, not helping them realize their actual potential in setting quality meetings or generating qualified leads. Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

When you acquire more leads, give them clear subscription management options. And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Even when optimized with a reliable lead scoring model, a prospect’s digital behavior still needs to be verified.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

You may target these accounts with specific outbound tactics, sometimes customized by industry or solution, but the rest of the time you’ll simply use broad demand generation tactics but target specific accounts, including ABM advertising, content syndication, and events. Manual Lead Generation. Never rely on a single source.