Remove de-dupe multi-touch
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Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.

article thumbnail

Advances in Advertising Attribution: What You Need to Know

Digilant

While technology/cookie-based platforms can’t answer all pieces of the puzzle, they can be excellent guides and optimization tools at driving media efficiency in ongoing and future campaigns. However, the data captured will be extremely valuable in helping a marketer understand channel efficiency and multi-touch attribution.