The Point

DECEMBER 16, 2011

You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists.

De-duping 100

De-duping Buy InsideView Broadcasting 100

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. If you’re like me, you receive all kinds of email, mail, etc.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Zoominfo

APRIL 23, 2020

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Once you’ve identified the “who,” if you have good data, the rest of the processes falls in place: Who is this customer, and what do they need to hear from me, the vendor?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

MARCH 21, 2016

But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF). Vendors: if I did not include you or you feel I miscategorized you, I apologize — please set the record straight in the comments thread below.)

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. Diversify your vendors. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. Engagement data.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Your prospects could be researching keywords related to your business on third-party sites, participating in forums, downloading content, or clicking on ads that you care about. Diversify your vendors – You want more than one. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52