Engagio

SEPTEMBER 9, 2020

Common responsibilities include: Selecting and prioritizing target accounts based on the Ideal Customer Profile. To start, answer these questions: Who helps determine your optimal business segments and your ideal customer profile (ICP)? Ongoing management of data (de-duping, enriching, etc.).

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Engagio

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Since you have a lot riding on these high-profile accounts, the last thing you need is inaccurate, incomplete, or missing contacts holding you back, or worse, causing you to commit egregious errors in your ABM efforts. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52