How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

How to ABM Like a Boss (Part 2): Establish an ABM Team

Engagio

Ongoing management of data (de-duping, enriching, etc.). The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase

How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. B2B markets are evolving quicker than ever before.