Engagio

SEPTEMBER 9, 2020

Ongoing management of data (de-duping, enriching, etc.). The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase. Building out accounts for key titles (purchasing and enriching data, and ensuring data accuracy). Mapping parent-child relationships in CRM.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). DemandBase offers great documentation in their resource center with trainings, certifications, and pre-packaged playbooks allowing you get proven ABM programs in-market quickly. Now let’s dig into a few platforms shall we?

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

Engagio

OCTOBER 20, 2020

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase. Never rely on a single source.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. The post How to ABM Like a Boss (Part 3): Get Your Data Ready appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52